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Learn how mobile search actually works and why it matters for businesses trying to reach customers nearby. This isn't about algorithms or theory.

• Setting up proper mobile page structure and metadata
• Speed optimization techniques that work on Australian networks
• Local schema markup implementation step by step
• Common mobile indexing issues and how to fix them
• Tools for testing and tracking mobile performance

Work through a systematic approach to finding and documenting mobile SEO problems. You'll practice on real examples and build your own audit checklist.

• Crawl analysis using Search Console and third-party tools
• Mobile usability testing across different devices
• Core Web Vitals measurement and interpretation
• Creating actionable reports for developers or clients
• Prioritizing fixes based on actual impact

Writing and structuring content specifically for people searching on mobile devices requires different thinking. We'll focus on what actually makes someone click and stay.

• Understanding mobile search intent and query patterns
• Writing headlines and snippets optimized for small screens
• Page structure that works with thumb navigation
• Image and video integration without slowing load times
• Testing content changes and measuring engagement

If your site still has separate mobile and desktop versions or significant differences between them, this covers how to prepare for and manage the transition without losing rankings.

• Pre-migration audit and risk assessment
• Aligning mobile and desktop content parity
• Technical implementation for responsive design
• Monitoring traffic and rankings during transition
• Post-migration troubleshooting techniques